Using test of colour semantic differential for research into organizational culture
| Authors | |
|---|---|
| Year of publication | 2013 |
| Type | Article in Periodical |
| Magazine / Source | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| MU Faculty or unit | |
| Citation | |
| Web | https://acta.mendelu.cz/artkey/acu-201304-0030_using-test-of-colour-semantic-differential-for-research-into-organizational-culture.php |
| Doi | http://dx.doi.org/10.11118/actaun201361041089 |
| Field | Management and administrative |
| Keywords | Hofstede's dimension of culture; National culture; Organizational culture; Test of Colour Semantic Differential; Values Survey Module 1994 |
| Attached files | |
| Description | The aim of this article is to show the possibility of using a combination of the Values Survey Module 1994 (VSM 94) and the Test of Colour Semantic Differential (TCSD) for research into organizational culture. The results of the VSM 94 enable the researcher to determine which poles of Hofstede’s cultural dimensions a particular working group is in fact approaching while the data obtained through TCSD make it possible to defi ne how employees consciously rate and unconsciously perceive expressions related to Hofstede’s cultural dimensions, or how they identify themselves with the researched values, respectively. The final values from the VSM 94 are compared with Hofstede’s national values and it is investigated whether it is possible to speak about the impact of national culture on corporate culture. This article also describes advantages and disadvantages of TCSD as well as the possibilities of its more focused use for research into organizational culture. TCSD has not been widely used for research into organizational culture although it has many practical uses thanks to the ability to work with respondents’ unconsciousness in connection with culture. |
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