Vliv kvality na výkonnost a konkurenceschopnost podniku
| Title in English | The Influence of Quality on Corporate Performance and Competitiveness |
|---|---|
| Authors | |
| Year of publication | 2013 |
| Type | Monograph |
| MU Faculty or unit | |
| Citation | |
| Description | The main outcome of this publication is a model describing the influence of the product quality (including customer satisfaction) on the company performance (including the relationship of product quality of a company and its competitors). Particular model variables (factors) were analyzed to figure out statistical significance of their mutual relationship. Simultaneously, the research concerns the interaction of quality management system, company performance, cost management and quality certificates. In line with this theoretical approach the model has been extended into the field of quality management system. Moreover, the model became dynamic thanks to inclusion of the product quality impact and quality management system for product purchases in the future and thus not only the current but also future business performance. From a statistical point of view was confirmed mutual interaction of sub- variables (factors) in the model but not the model as a whole. The reason is insufficient number of observations in a particular research sample. However, the results could be considered as interesting and reasonable and create a useful basis for following research. Performed research to clarify a number of problems associated with product quality, customer satisfaction, business performance and quality management systems (including management costs associated with quality and certification), many questions remained unanswered and a number of other issues were founded. |
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