Which Strategic Initiatives are Associated with Higher Corporate Financial Performance? Case of the Czech Republic

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Authors

POKORNÁ Jana

Year of publication 2014
Type Article in Periodical
Magazine / Source International Journal of Business and Management Studies
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Management and administrative
Keywords Strategic initiatives; financial performance; activity based costing
Description The aim of this paper is to find out which strategic initiatives are associated with higher corporate financial performance. Similar studies have been made on this topic in several countries but not in such extent in the Czech Republic. The research covered ten strategic tools: Balanced Scorecard, Benchmarking, Activity Based Costing, Business Process Reengineering, Customer Relationship Management, Supply Chain Management, Lean Management, Total Quality Management, Just In Time, Six Sigma. Financial performance was measured by standardized Return on Assets in seven-year time period (2005 - 2011). The data were collected in empirical survey from 548 Czech medium and large enterprises from various economy sectors. The only statistically significant relationship was found between financial performance and Activity Based Costing. Surprisingly, this relationship is negative; e. g. using Activity Based Costing is associated with lower financial performance.
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