Figurative Language and Imagery as Tools of Persuasion in Destination Advertising : Conceptual Discourse Analysis

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Authors	KRATOCHVÍLOVÁ Hana
Year of publication	2015
Type	Appeared in Conference without Proceedings
MU Faculty or unit	Faculty of Arts
Citation
Description	The presentation explores the instances of figurative language and imagery in printed destination advertisements. Using the methodology of conceptual discourse analysis, the presentation explains how selected language phenomena contribute to the act of persuasion.
Related projects:	Nové směry v anglofonním jazykovědném a literárním výzkumu III