The Challenge of Increasing Safe Response of Antivirus Software Users
| Authors | |
|---|---|
| Year of publication | 2016 |
| Type | Article in Proceedings |
| Conference | Mathematical and Engineering Methods in Computer Science |
| MU Faculty or unit | |
| Citation | |
| Web | http://www.springer.com/gp/book/9783319298160 |
| Doi | http://dx.doi.org/10.1007/978-3-319-29817-7_12 |
| Field | Informatics |
| Keywords | usable security |
| Description | While antivirus software is an essential part of nearly every computer, users often ignore its warnings and they are often unable to make a safe response when interacting with antivirus software. The aim of our study was to find working connections to increase a number of mobile device users who select a premium license with more security features over a free license with a limited level of security. We cooperated with the antivirus company ESET and more than fourteen thousand users participated in first phase of our experiment. We tested two new types of a user dialog on the Android platform. The first user dialog was designed with a text change and the other with a new button “Ask later”. As a result, we found out that the text change increased the number of premium license purchases by 66% in the first phase of our experiment, the version with the “Ask later” button increased this number by 25% in the same period. |
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