Multimodal rhetoric of football on the front pages of British newspapers
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| Year of publication | 2016 |
| Type | Appeared in Conference without Proceedings |
| MU Faculty or unit | |
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| Description | Based on data obtained from British newspapers at the time of several major international football competitions, the presentation analyzes the interplay between the verbal and the visual modes on the front pages and sports pages of popular as well as broadsheet papers. Adopting the approach of multimodal discourse analysis and pragmatics (O’Halloran et al. 2014), the paper probes text-image relations in stand-alone articles, i.e., image-nuclear news stories (Bednarek and Caple 2012) that have a dominant visual element. Arguably, this approach offers a more comprehensive view of media texts than discourse analysis, which has traditionally centered on language form. The combined focus will thus help us to understand the current role of the multimodal rhetoric and aesthetics of football in modern papers, particularly during the run-up to major international events. |
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