Literarische Ausdrucksmittel bei der Übersetzung von Werbung aus didaktischer Perspektive

Warning

This publication doesn't include Faculty of Education. It includes Faculty of Arts. Official publication website can be found on muni.cz.
Title in English Literariness of the Advertisement in the Translators Training
Authors

FIŠER Zbyněk

Year of publication 2017
Type Article in Periodical
Magazine / Source Glottodidactica
MU Faculty or unit

Faculty of Arts

Citation
Web https://doi.org/10.14746/gl.2016.43.2.05
Field Mass media, audiovision
Keywords translation of advertisement; transcreation
Description The author shows the methods, technics and principles of the developing oft the translatory competences on the concrete translation of the advertisement with the outstanding intertextuality. His didactics model of the translatory training gives accent on the unambiguous definition oft the target recipient of the advertisement and the connection both of them the esthetic and persuasive functions in the target text for the target culture, witch is impossible without the creative mind and creative language performance of the translator.

You are running an old browser version. We recommend updating your browser to its latest version.