Komunikační strategie v paralelních překladech marketingovývh textů

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Title in English Communication strategy in parallel translations of marketing texts.
Authors

FIŠER Zbyněk

Year of publication 2019
Type Chapter of a book
MU Faculty or unit

Faculty of Arts

Citation
Description The chapter deals with the evaluation of didactic impulses contained in the theory of Jiří Levý in relation to the transcreation of marketing texts.

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