Komunikační strategie v paralelních překladech marketingovývh textů

Warning

This publication doesn't include Faculty of Education. It includes Faculty of Arts. Official publication website can be found on muni.cz.

Title in English	Communication strategy in parallel translations of marketing texts.
Authors	FIŠER Zbyněk
Year of publication	2019
Type	Chapter of a book
MU Faculty or unit	Faculty of Arts
Citation
Description	The chapter deals with the evaluation of didactic impulses contained in the theory of Jiří Levý in relation to the transcreation of marketing texts.