Two pictures of non-consumerism in the life of freegans

Authors

LOJDOVÁ Kateřina

Year of publication 2020
Type Article in Periodical
Magazine / Source Human Affairs-Postdisciplinary Humanities Social Sciences Quarterly
MU Faculty or unit

Faculty of Education

Citation
Web https://www.degruyter.com/downloadpdf/j/humaff.2020.30.issue-1/humaff-2020-0009/humaff-2020-0009.pdf
Doi http://dx.doi.org/10.1515/humaff-2020-0009
Keywords dumpster diving; environmental activism; freegans; non-consumerism; subcultures
Description The growing consumerism has its opponents. Among these are environmental activists within the freegan subculture. The goal of the study is to describe how freegans construct and practice nonconsumerism. The qualitative research on the freegan subculture was conducted in Brno, the Czech Republic. Two main categories were identified. Each category is conceptualized as a “picture of non-consumerism”, showing how freegans construct and practice non-consumerism. “Individual modesty” is an inward nonconsumerist strategy, aimed at the individual life careers of the subculture members, while “agents of social change” is an outward strategy, aimed at the general public and endeavouring to reduce consumerism in society.

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