Telecinematic culture and memetic recycling in pandemic times: Spanning the fictional - non-fictional divide
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| Year of publication | 2023 |
| Type | Appeared in Conference without Proceedings |
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| Description | The presentation explores the interface between fictional and non-fictional discourses in humorous memes, as a distinct genre of modern digital communication. It concentrates on how aspects of the non-fictional world, represented by visual and textual references to telecinematic art, are recontextualized by online users and meme creators to comment – in humorous ways – on the current situation, i.e. their everyday lived and nonfictional experience. The focus is on how individuals draw on their shared socio-cultural background and apply such intertextual knowledge in the virtual digital space, thus linking the fictional and the non-fictional worlds. The analysis is based on a set of humorous data, such as memes and digitally circulated short video clips, which were collected from various social media in the Czech Republic and internationally (cf. the database of covidrelated humour; Kuipers 2021) at the time of the covid pandemic in 2020-21. The material deals exclusively with intertextual references to classic and popular films, aiming to identify how cinematic art is employed in humorous creations. The analysis describes two kinds of inter-semiotic relations: between the verbal and the visual components, and between the original movies and the current situation indexed by the modern memes and video clips. |
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