Psychosémantické metody: mezi kvalitativním a kvantitativním přístupem

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Title in English Psychosemantic methods: between qualitative and quantitative approaches
Authors

URBÁNEK Tomáš

Year of publication 2002
Type Article in Proceedings
Conference Kvalitativní výzkum ve vědách o člověku na prahu třetího tisíciletí
MU Faculty or unit

Faculty of Arts

Citation
Field Psychology
Keywords psychosemantic method; optimal scaling; cluster analysis
Description Psychosemantic methods can be loosely defined as methods enabling to examine or measure various features of the human psyche in some way, mostly by means of assessing the similarities or differences between meanings, assigned by examinees to the stimuli used in these methods. These methods can be used for illustration of the possible connection between qualitative and quantitative methodologies, since the data obtained this way can be quantitatively analysed and interpreted both on the level of individual and/or appropriately selected group of individuals. An example of the psychosemantic method in this article is the Semantic selection test.
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