Love Lines:Personal Advertisements in Australia and Canada

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Title in English Bucholz.M.(ed.):Poscolonial Subjects Canadian and Australian Perspectives
Authors

VLČKOVÁ Jitka

Year of publication 2004
Type Article in Proceedings
Conference Postcolonial Subjects Canadian and Australian Perspectives
MU Faculty or unit

Faculty of Arts

Citation
Field Linguistics
Keywords postcolonial;matchmaking adververtisement; ethnic minorities; sociolingusitics
Description The article mentions the strategy used in advertising and considers prominent phenomena which are present in the ads. Comparisons of frequences of expressions and collocations give insight into the linguistic representations of the most recognized and desirable qualities in Canada and Australia.
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