Výrazové prostředky persvaze v psané církevní publicistice
| Title in English | Language of the Persuasion in the Church Journalistic Texts |
|---|---|
| Authors | |
| Year of publication | 2005 |
| Type | Article in Proceedings |
| Conference | Metody a prostředky přesvědčování v masových médiích |
| MU Faculty or unit | |
| Citation | |
| Field | Linguistics |
| Keywords | persuasive language means; church journalistic texts; journalistic style |
| Description | The analysis of the Catholic weekly press and other religious journalism revealed distinctive influencing mainly in journalistic texts (in editorials, commentaries, interviews etc.). The persuasive effect of linguistic devices applies mainly to new metaphorical expressions, unexpected metaphors, similes and other proverbs and their modifications, means of expressivity, unusual usage of expressions from other spheres of communication, and frequent occurrences of persuasive quotations. |