Metaphorik Überzeugungskraft Bewertung

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Title in English Metaphorik, Persuasion, Evaluation
Authors

MIKULOVÁ Anna

Year of publication 2004
Type Monograph
MU Faculty or unit

Faculty of Arts

Citation
Description The article deals with problems of metaphors, persuasion and avaluation in non-fictional discourse of internet-sides and journalism of the domain of health insurance and health service. Thera are discussed metaphoric, persuasion and evaluation in the theoretical part, and there are analysed concrete language examples in the practical part.
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