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Title in English The importance of customer for comapnies competitiveness
Authors

KLAPALOVÁ Alena

Year of publication 2009
Type Article in Proceedings
Conference Vývojové tendence podniků V
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Management and administrative
Keywords customer; relationship; competitiveness; financial performance
Description Contribution presents patial results of the research of the Czech enterprise competitiveness concerning the indicators directed on the factors of the relationships between companies and their customers which can belong among the factors of competiveness accoording the formulated hypothesis.
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