Komponenty vztahu podnik zákazník a jejich význam pro konkurenceschopnost podniků
| Title in English | Components of the company - customer relationship and its importance for the companies competitiveness |
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| Authors | |
| Year of publication | 2009 |
| Type | Article in Proceedings |
| Conference | Konkurence, teoretické a praktické aspekty |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | competitiveness; financial prosperity; business strategies; relation with customer |
| Description | The paper presents some partial results from the empirical survey of the Research Centre of the Czech economy competitiveness concerning selected factors which can be connected with the relationship of companies with their customers and could in a certain form belong among the competitiveness factors. Selected factors typical components of mutual relations are analyzed for the groups of companies divided on the basis of financial prosperity. |
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