O otázkách a odpovědích: přínos kognitivního přístupu k metodologii dotazování

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Title in English About questions and answers: impact of cognitive approach on survey methodology
Authors

NEUSAR Aleš

Year of publication 2009
Type Article in Proceedings
Conference Kvalitativní přístup a metody ve vědách o člověku VIII M. Šucha, M. Charvát, V. Řehan (ed.)
MU Faculty or unit

Faculty of Social Studies

Citation
Field Psychology
Keywords CASM; Cognitive Aspects of Survey Methodology; interview; survey; questions; answers
Description The article focuses on cognitive aspects of survey methodology (CASM), the perspective which enriches us with the systematic knowledge of how people understand questions, construct answers and how to ask about frequencies, sensitive questions, attitudes etc. It is interesting, that if we explore the literature not focusing on structured forms of interview we find that the knowledge systematised by CASM is (almost) not applied. Application is described on an illustrative example.
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