Typology of Multinational Companies Having a Subsidiary in the Czech Republic According to Bartlett and Ghoshal
| Authors | |
|---|---|
| Year of publication | 2012 |
| Type | Article in Proceedings |
| Conference | ABSRC 2012 Venice Conference Proceedings |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | MNCs; international management; Bartlett and Ghoshal typology; Czech economy |
| Attached files | |
| Description | The paper deals with the typology of multinational companies (MNC) that have a subsidiary in the Czech Republic, according to the theory developed by Bartlett and Ghoshal. Typologizing was based on an extensive survey focusing on the special characteristics of the organization and management of MNCs. For the purposes of the classification of companies, three groups and three transition zones were determined. As only companies that consider themselves to belong to a coherent group took part in the survey, it only included the Multidomestic, Global and Transnational types, and transitions between them. It turned out that mainly MNCs of the transition type between the Global and Transnational Strategy are present in the Czech Republic. A total of 23 percent of companies that responded in the survey could not be included in any of the defined areas, because they showed a combination of elements of all the above-mentioned types. |
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