Web 2.0 jako imaginaire aneb ke kritice ideologie novosti

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Title in English Web 2.0 as the imaginaire or on the critique of ideology of novelty
Authors

MACEK Jakub

Year of publication 2012
Type Article in Periodical
Magazine / Source ProInflow: časopis pro informační vědy
MU Faculty or unit

Faculty of Social Studies

Citation
Web Plný text statě
Field Mass media, audiovision
Keywords web 2.0; surveillance; novelty sublime; imaginaire; ideology; critical theory
Attached files
Description The term "web 2.0" - emerged in mid 2000s - has become significantly influential in the field of marketing and web business, however social sciences adopted rather it with hesitation. This paper illustrates sharply critical reaction of some new media scholars, who refused "web 2.0" as an ideological tool created to promote resurrection of web-related "post-dotcom" business activities. The critical debate on "web 2.0" serves here as an example of power-sensitive application of critical theory on novelty sublime surrounding new and substantial technological innovations.
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