Konkurenceschopnost z pohledu podniku i jeho zákazníků

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Title in English Competitiveness from a business perpective and its customers
Authors

SUCHÁNEK Petr

Year of publication 2014
Type Article in Proceedings
Conference Hradecké ekonomické dny 2014
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Management and administrative
Keywords quality; customer satisfaction; performance; competitivenes
Description Topic of this paper is to analyze the relations of quality, customer satisfaction, performance and competitiveness. The article is based on research carried out by the author under the specific research called Impact on quality performance and competitiveness (MUNI/A/0738/2012). The aim of the article is based on an analysis of individual variables and their interrelationships to create a comprehensive model of the company which could be verified by consequent research.
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