Model vlivu spokojenosti zákazníka na výkonnost podniku

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Title in English Model of influence customer satisfaction on company performance
Authors

SUCHÁNEK Petr KRÁLOVÁ Maria

Year of publication 2014
Type Article in Periodical
Magazine / Source Trendy v podnikání
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Management and administrative
Keywords customer satisfaction; product quality; company performance
Description The article’s objective is to determine the influence of customer satisfaction with a product on business performance comparing among other the product with its competition. Such factors were searched and found within the research, that influence the customers’ satisfaction and the business performance at the same time. A model was constructed explaining the influence of these specific factors on business performance. The business managers can improve their management tools based on these factors, which may result in greater business performance.
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