Art Brand in Production and Reproduction of Classic al Music and Music Theatre
| Authors | |
|---|---|
| Year of publication | 2014 |
| Type | Article in Periodical |
| Magazine / Source | ACTA MUSICOLOGICA.CZ |
| MU Faculty or unit | |
| Citation | |
| web | http://acta.musicologica.cz/ |
| Field | Art, architecture, cultural heritage |
| Keywords | art brand; creative industries; musical theatre; classical music; cultural goods |
| Description | The study aims to review some aspects of classical music and music theatre in post-modern discourse of production, reproduction and consumption, by explaining its relation to art brand. In doing so the study will follow a general definition of classical music as Western artistic tradition that provided rigorous musical forms. |
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